About Us
We’re on a mission to build great brands, create meaningful experiences, and tell important stories.
"It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." –Bill Bernbach
“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” –Angela Ahrendts
“Success is liking yourself, liking what you do, and liking how you do it.” –Maya Angelou
"It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." –Bill Bernbach “The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” –Angela Ahrendts “Success is liking yourself, liking what you do, and liking how you do it.” –Maya Angelou
Our Focus & Expertise
We partner with teams that are building something important. Through brand and marketing, we help amplify impact and accelerate growth.
Professional Services Firms
We help firms stand out with brand identity and messaging that earn trust and strengthen client relationships.
Consumer Brands
We help bold entrepreneurs building brands people love create consistency across channels.
Nonprofits & Foundations
We help mission-driven organizations tell stories that inspire action and mobilize support to drive lasting change.
We’re strategists, marketers, futurists, consultants, and storytellers.
Our Team
Based in California, Framework is a brand consulting practice and creative studio powered by a growing team of strategists, marketers, and creatives working together to shape brands that connect and endure.
Founded and led by Nick Nieto, Framework builds project teams around each client’s goals, drawing from a trusted network of collaborators who bring ideas to life creatively and effectively. We’re always looking to connect with talented creatives and marketers. If that’s you, reach out.
Let’s keep in touch!
Join our email list and we’ll send you our latest thinking at the intersection of business, brand, and culture.