Nick Nieto leads Framework, a brand consultancy and creative studio he founded to help leaders and founders build and grow successful businesses with strong brand foundations. He oversees the firm’s consulting and creative work, advising clients on positioning, organizational alignment, identity development, digital expression, and marketing activation.

He has led marketing and brand strategy initiatives across commercial real estate, financial services, consulting, higher education, and the social sector. This range of experience informs a broad understanding of how organizations evolve, communicate, and make decisions.

Outside of client work, he is active in his community and serves as Board Chair for Playworks Northern California. He is also a member of Exposure Therapy, a community of brand strategists exploring the most important thinking in brand, culture, and futurism. Nick holds a degree in Economics from UCLA.